The Challenge: A Fatigued Audience & a £10K Goal
When this influencer approached us, she was preparing to launch a brand-new course. But there was a problem—her audience was fatigued from previous launches and promotions. Engagement was down, and she wasn’t sure how to reignite interest and turn followers into buyers.
Her goal was to hit £10,000 in course sales, but she wasn’t confident her audience would be responsive enough to make it happen.
Step 1: Re-Engaging a Cold Audience
Rather than diving straight into a sales campaign, we knew we had to rebuild trust and excitement first. The best way? Give value before asking for a sale.
We created a high-value freebie—something her audience truly wanted—and launched a re-engagement campaign to get people opening emails again, clicking, and engaging.
This warmed up her audience, priming them for the upcoming course promotion without feeling like they were being “sold to.”
Step 2: Building a High-Converting Landing Page
With her audience re-engaged, we focused on positioning her offer for maximum impact.
We designed a landing page that:
✅ Spoke directly to her audience’s deepest pain points and desires
✅ Created an emotional connection with compelling copy
✅ Used trust-building elements to remove hesitations and objections
This ensured that once people arrived on the page, they were excited and ready to buy.
Step 3: The 7-Day Email Launch Sequence
With the foundation in place, we built a 7-day email sequence that guided her audience from interest to purchase.
Each email was crafted to:
📌 Emotionally connect with readers, speaking to their struggles and aspirations
📌 Overcome objections before they could arise
📌 Build anticipation and urgency to drive conversions
Because her audience had already received value upfront, these emails didn’t feel pushy—they felt helpful, supportive, and compelling.
The Results: Over £21K in 10 Days
By the end of the launch, she had not only cracked her £10K goal—she more than doubled it, bringing in over £21,000 in course sales.
Why This Worked
🚀 Audience Re-Engagement First – Instead of pushing a sale to a fatigued audience, we focused on warming them up with valuable content first.
🚀 A Strategic Sales Page – No fluff, just precisely what her audience needed to hear to take action.
🚀 Emotionally-Driven Email Sequences – Selling without feeling like selling, making the buying process feel natural and exciting.
Want to See These Results in Your Business?
We help influencers create profitable digital offers and build high-converting sales systems that bring in consistent, high-income months.
Ready to turn your influence into income? Book a free strategy call today.
